What is reputation marketing?

Reputation marketing combines reputation management with brand building. It promotes positive content from third parties, like online reviews, social media posts, and traditional press to improve your online reputation. A better brand reputation provides more opportunities.

Reputation marketing is an opportunity to proactively build your brand authority and reputation, which creates more positive opportunities and serves as a line of defense against negative content.

What reputation marketing accomplishes

• Look better when compared to competition
• Dominate your brands’ search results
• Improve reviews and ratings
• Own a higher percentage of branded results

What is the duration of a reputation marketing campaign?

Reputation marketing services typically run for at least six months and can last years. How long a campaign runs depends on business goals and the competitive environment. The first month of a campaign focuses on research. The reputation marketing strategy is presented near the beginning of month two. Execution of tasks begins immediately upon strategy approval.