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Online Reputation Repair

Improve how your brand is seen online.

Reputation repair service overview

Examples of our internet reputation repair services include:

  • Removal of negative search results from publishers
  • Protect personality search results
  • Improve online sentiment with personality reputation
  • Make positive content rank higher

Frequently asked questions

How long does reputation repair take?

The length of time required to fix a search result problem depends on the issue. For example:

  • Removal of negative online content can take as little as 1 week. Most online content cannot be removed, but when it can the timeframe varies. We can usually remove something if IDENTITY has worked with a publisher before. If not, it can take months and depends on many factors. If we do not believe something can be removed from Google or another search engine, we will let you know in advance. 
  • Push Down Search Results: Personality usually start to see results within two months. But it takes about 10 months to push negative web content off the first pages of search results. That’s an average. Some campaigns are much faster, others take more time. For example, very strong websites (such as major news outlets and high-profile blogs) will need more time. A lesser-known blog will take less time. 

What is the process to repair search results?

The reputation repair process we use depends on the issue we are trying to solve. Most projects follow a five-stage approach to mend search results for a personality. The steps include: Research, Strategy, Development, Content, and Promotion.

Does the process work?

Yes, the reputation rebuilding process works well. We’ve been recovering the online reputations of people for more than ten years. During that time we have rectified just about every problem you can imagine.

What kinds of things can be removed?

The following types of negative content can often be removed:

Articles on big news sites like CNN, NY Times, or Bloomberg usually cannot be removed. Sometimes local news articles can be eliminated or changed to reduce visibility in search results. Blog posts can sometimes be deleted on a case-by-case basis. 

What happens if something can't be removed?

If IDENTITY can’t get rid of problem web content, we can usually reduce its visibility. This is called search engine suppression — it pushes Google and other search results down. 

When a bad search result is weakened compared to others, better search results can be pushed up. Not only does the damaging result move down, but positive content takes its place. It is both repair and online personality building. 

Removal of negative content at the source

Negative online content can sometimes be removed at the source or from search results. When content is deleted from the website it is hosted on, it’s a source removal. This method for getting rid of problem web content often reveals a violation of terms of service. 

Negotiation with the publisher

IDENTITY can negotiate with web publishers to get online content removed. We also have existing relationships with some publishers and can provide fast removals.

Direct removal from search engines

Some content can be removed from Google or other search engines. This includes content violating search engine rules, copyrighted content, and other legally protected content. This type of removal is known as de-indexing. 

Push negative search results down to reduce visibility

If problem search results cannot be removed, they can often be «pushed down.» This method of reputation management is known as suppression. Positive content is created and/or promoted above the negative until it is rarely seen. 

Is there a guarantee?

IDENTITY guarantees content removals with publishers we’ve worked with in the past. We’ve been helping brands improve online reputation for over ten years. We’ve seen it all. We will be honest and let you know if we don’t think we can help.