The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good corporate reputation extend beyond that. Companies with good reputations tend to be treated better online — even given a second chance. 

You can change your reputation over time. Just like reputations can be tarnished, they can also be repaired so that you can reap the benefits of having a positive online reputation. It’s important, and it’s worth the time to keep it in the best possible shape. There are countless benefits to maintaining yours, but here are the ones we find most important. 

• Higher trust. People trust a brand or person with a good reputation more.
• Increased profits. Companies with high star-ratings and reviews get more business.
• Better talent. Brands with a positive reputation earn better employees.
• Less risk. People move with crowds. Call it the «broken window theory» of reputation management.
• Gentler treatment. Companies that share the same core values as their clientele are likely to overcome a reputation scandal easier than one without.